The client needed a brand refocus. A farm (re) focus - if you will.
Rebranding their product suite from CRS software to Farm Focus and they asked us to help turn the crank on the creative. We went to Wairarapa for a round table and (basically) landed the entire campaign at that meeting. As you will see from the finished video, this was a BIG JOB.
A big job with many moving parts, shot over 5 full days.
Production
Casting
Location Scouting
Design
Shooting
Post production