Brought in by Melissa Davies to work on the creative side of giving, then AFCryo, a new lease on life. We dug in deep with Melissa, to understand the brand, figure out who cared, renamed and rebranded the business.
When Melissa made more logic than sense and insisted we rebrand to the old name, FABRUM we of course challenged her back, that wasn’t the request.
Of course she was right, so we pitched the opposite of what we were asked and we were met with a resounding “Oh f*#k”. The new Fabrum was born.
Logo Design
Brand guidelines
Brand narrative